Importance of Google adsense ad can be compared directly with your interest to run and perform the ad in your website or blog. They provide enough information to let you understand about the optimization of AdSense. The interesting part is that no one is bothered to read each of their advice. And even if they do, they never try to apply it with them.
However, you should understand that simply using their tips does not guarantee successful ads and decent CTR (Click-through rate). How many times have you heard this? You should check. You have to try alternatives and see what really works best for you, on your pages, with its contents and your guests. Test, the test yet. Track your results, analyze them, try variations. Too many of us do not test. We hear the mantra, but we do not work.
In general, above the fold, at the top center of your content, below top navigation is the hottest place to put your adsense. Not immediately, below which is good, but not so hot. In the left sidebar to the left of the main content or below the main content are also good. Most other places are usually cooler.
Again, you need to check, and you should consider your users behavior – and their behavior may vary on different pages with different kinds of content. Google believes that in some cases, such as articles, the best place may be at the end of this article. To quote Google “It’s almost as if users finish reading and ask themselves what do I do next?” Targeted relevant advertising will give them an answer. Do not blindly assume that sticking Nice large rectangle in the center will do it. It might, but depending on the content of your site, it may annoy or inconvenience to users. Users tend to focus on content, navigation, and to a lesser extent graphics. Placing your ad in these elements will often work well – if those ads are targeted to the needs of visitors.
Top performers among the three formats of Google ads are the 336×280 large rectangle, 300×250 Inline rectangle and 160×600 wide skyscraper. Google says that the wider format, as a rule, better than above them. One reason may be that this is perhaps easier to read, because they have fewer line breaks and require less eye movement. But, you need to use formats that meet your pages well. Once again, you need to check and redoing your pages to suit a particular ad format may not be a reasonable alternative, and you may find that a different format actually gets better results.
Now lets talk about color. Conventional wisdom says that colors which tend to merge into your content do better. Some go so far as to suggest that the colors that make the kind of advertising as part of the content are best. Personally, I think anybody really believes that these ads nothing but advertising, but who knows. Google suggests that you may find that colors that are distinguished from the content do better – or maybe vice versa. This is absolutely an area where you need to test alternative color schemes. Going with generally accepted as a rule, works pretty well, but without testing you can leave a lot of money on the table.
Google allows you to have up to three ad units and one link unit on your pages. If you have long pages with lots of text, you can only use small ad units or in a niche with a big advertising, multiple units can pay off. Keep in mind that the way ad works is that the higher cost of advertising delivered to the first ad unit block encountered in your code. Always make sure that this is the first ad unit is displayed in the best place (Yeah – test). You want higher paying ads are in the prime hot location on your page. Weaker places you can get cheaper ads. And if none is available, then nothing will show, if you turn on your alternate ad URL in Google Code. To maximize monetization you should be including alternate URL, ad, especially if you put a few blocks on the page. Use of alternative ad URL also eliminates the possibility of being served PSAs (public service announcements). It is your property and increase profitability.
There is nothing secret. Except for the use of alternative ad URL, all this information available to optimize the Google page for the note – http://www.google.com/support/adsense/bin/static.py?page=tips.html. You can buy books and courses, visit the dozens of forums and, in the end it all comes down to what visitors are doing on your site. The best thing you can get is general guidance. This means average results at many sites, many types of content. If you are serious about doing everything that can really optimize returns AdSense, there is only one way out – a test. Whether it’s AdSense, choose the modules, copy, headlines – anything with measurable results, which you can track – then the way to improve is to test and keep testing.
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