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In this post, I have discussed why Google Adsense is the best way to make money online. This is based on my usage of different PPC over several of my blogs.
Any blogger or webmaster wishing to monetize and want to earn from their website / blog know Adsense basics. However there are few who never thought to monetizing their blog or newbie in blogging should explore further to understand the immense potential with Google Adsense.
There are many if and buts with many website owner and many criticize of not earning enough with Adsense in spite of reasonable traffic. However I admit Adsense as the best and easy way to make money if it is done properly. You should know how to put Adsense and where to place? How is not difficult to understand because you get small code readily available from your control panel which need to placed wherever you want advertisement to appear. Since you get all relevant ad based on your theme and page content, you are least bothered about the type of advertisement which should appear and you can be more focused on content development.
Why I admit Google Adsense as the best way to make money online is not because there are many webmasters are are earning huge 6 figure income from this alone, On the contrary there are many webmasters who are finding it hard to make living on Adsense. And there are many who are not able to make even hundred because they lack in traffic and content. So that’s a different issue. I am talking about websites which are having traffic and not able to take advantage of Adsense program.
If you are not able to extract the real money from this, you should carefully look into following:
Broadly the first 3 points determine the kind of advertisement which are likely to appear. If your page is talking about Car Insurance but your keyword is not Car and Insurance, the served advertisement might be irrelevant and will result in no click. So you need to take it very seriously.
The Last 3 points are something which you need to keep experimenting with. In general top left position where links are placed are considered to be most prominent place for ad positioning, it might be different in your case. Similarly large Adsense block (336 X 250 or 300 X 250) works good in general but your website layout might not suit this big block. Also as seen most of the times, banner advertisement are often ignored by the visitor so try to use Text Ad in prominant place as far as possible.
Most of time people use the maximum limit of 3 block ad and 3 link unit ad (even I do) but if you want only high paid advertisement to appear, you should strict yourself from using 1-2 blocks maximum. The lesser number of ad appears in your blog/website, the highest bid advt will appear.
In general, it is said that advertisement color should be blended with the text color and that achieves highest CTR but sometime even contrast color ad works. So keep testing before making it final.
So you need to think of all parameters well if you really want to real the benefit of contextual advertisement of Google Adsense and I am firm to admit that Google Adsense is the best way to make money online from your blog or website. So be ready to put time and effort to experiment the all possible combination in terms of positioning, format and color to taste the real worth of it.
I am sure most of you would have realized the potential of having an website. This may help you to earn an income, what you can not have from your regular job. There are many people who would have said you this and finally they would have tried to sell you something of this sort. They would have tried to convince you that with the help of their product, you will start earning six figure online income. Hold on!!! I am not a sales guy and don’t want to sale you any product like others. I am saying you what I believe and what I have found true after spending couple of years here.
Having said that, I never meant you just make a website and money will start pouring in. No way! if this would be the case, no one would have struggled to make extra source of income. Making money online requires disciplined and focused approach. Of course your hard work too… At the same time, you should also know all the basic facts related with making money online. Once you start practicing the basic tactics, you will discover your own way to make it more advanced tactics day by day.
So the question is what all it requires to earn a living online from your website. As discussed in my other article, you have to have a good content and marketing strategy to get traffic. “Good content in a website” is like a “Blood in a body”, without which it can not survive and traffic is something without which content will be worthless. To appreciate the good content, you need to have visitors and this will also help you to make more and more earning. Your earning is directly proportionate to traffic. Once you are ready with your website, you need to work on monetization carefully. Different types of website requires different strategy and you have to clearly understand the psychology of your website visitor before you go ahead with your monetization plan. You also need to understand what sort of advertisement you need to select to appear in your website. For example, if your website focus on health, it does not make any sense to put a advertisement of “Dating” website.
What all you could include in your website, which will help you to earn? Believe me there are 101 ways and I will pick up few among these to start up with and will keep on adding in the coming days.
(1) Advertisement: Advertising can be in different forms like Banner ad, Text Link ads, Descriptive ads etc. There is a myth among newcomers that how it is possible to get an advertising from any company, if they have just started a website or if their website has very less traffic. Although it is true that you may not get offer directly from the company due to stated reason but you can always use the resources of intermediary (known as ‘Advertising Network’). There are hundereds of advertising network services available and signing up does not require much hassles. Once it is over, you are ready to display thousands of advertisement in your website. Most of these providers have almost all type of companies with them and you get a fair chance to pick up advertisement matching your website theme.
(2) Referral Programs: There are large number of websites who runs referral programs, wherein you get paid if your website visitor perform certain action by clicking on your affiliate banner. You just need to register with a company who has affiliate programs and you need to place banner in your website provided by them. There are some companies who have specific criteria to become affiliate of them like ‘number of hits per day’ or ‘how old your website is’ etc. Also Each company has different crieteria to make you eligible for the payment. Broadly they are:
(a) Pay per click: Here you get paid based on how many of your website visitor click on your affiliate links.
(b) Pay per sales: In this case you will get paid flat commission say $50 on per sale
(c) Percentage earning per sales: You will get paid certain percentage of transaction value, it varies between 10% to 75% depending on programs.
(d) Pay per leads: these programs pay their affiliates based on the number of visitors they refer who sign up as leads. This simply means the visitor fills out some requested information at the merchant site, which the merchant site may use as a sales lead or sell to another company as a sales lead.
Many affiliate programs also pays you in slabs. For example, if you have done 100 sales in a month, you will get paid 40% of the transaction value, for 100-149 sales in a month the commission will be 50%, while for 150-199 sales the commission will be 60%.
However you should always be careful in selecting referral programs. Make sure the company is genuine and paying to its members. Also you should promote only those programs, which relates your website theme. If your website deals in ‘Home Furnishing’, you should not promote ‘Dating Websites’ in that page.
(3) Contextual Ad: This is one of the most popular ways with least effort from your side. The most popular in this segment is ‘Google Adsense’, however there are many others like ‘Bidvertiser’, ‘adbrite’ etc. The main advantage of using contextual ad is you don’t have to put any effort towards selection of the advertisements. You just need to paste the system generated code and advertisement appears in that space based on your web page theme automatically.
We will discuss some other monetization options like Paid content, Endorsement advertisement etc separately
As per Wiki, the term Affiliate marketing is defined as “Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowd sourcing.
The Affiliate Marketing industry has four core players at its heart: the Merchant (also known informally as ‘Retailer’ or ‘Brand’), the Network, the Publisher (also known informally as ‘the Affiliate’) and the Customer. The market has grown sufficiently in complexity to warrant a secondary tier of players, including Affiliate Management Agencies, Super-Affiliates and Specialized Third Parties vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.”
So who all are there for you to capitalize on this opportunity:
As per wiki, CPM is defined as “Cost per impression, often abbreviated to CPI or CPM for Cost per thousand impressions, is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, e-mail spam, and opt-in e-mail advertising, although opt-in e-mail advertising is more commonly charged on a cost per action (CPA) basis although sometimes CPM is used.
An online advertisement impression is a single appearance of an advertisement on a web page. Each time an advertisement loads onto a user’s screen, the ad server may count that loading as one impression. However, the ad server may be programmed to exclude from the count certain non qualifying activity such as a reload, internal user actions, and other events that the advertiser and ad serving company agreed to not count. For online advertising, the numbers of views can be a lot more precise. When a user requests a web page, the originating server creates a log entry. Also, a third party tracker can be placed in the web page to verify how many accesses that page had. There are other advertising pricing structures, which are generally referred to as Cost Per Action (CPA) :
CPM-based advertising may be more suited for your company if your desired keywords are very popular and expensive. Instead of paying $5 for a single click, you could but 1,000 ad impressions. This can add up over time. It might prove good to monetize your website or blog with CPM to make money online.
Although click-through ratios for CPM-based advertising are low, click-throughs aren’t everything. Even an unclicked (but viewed) ad can play an important role in promoting your company. A well-designed ad will catch a viewer’s eye and may promote brand recognition, even if the viewer doesn’t click.
Where to capitalize on this opportunity:
A website or blog generating 10000 page views daily displaying an advertising banner with a $5 CPM, therefore, will earn $50 daily. The CPM rate depends primarily on three factors
There are many PPC network explained in previous post offers CPM advt also. One of them is Google Adsense also, however it entirely depend on advertiser and publisher does not have any control. Below are the list of popular CPM advertising networks:
In our last post we discussed about What is PPC and its functionality. In this post we will discuss on available PPC network. With the advent of so many PPC provider, blogger has got an option to pick the one they feel most comfortable with. Undoubtedly Google’s Adsense program is leader and most popular program to use for. But PPC is still considered as one of the best way to make money with your blog, so we should know about others also to work with:
The top 5 can be as follows:
Monetize your website with Pay per click (PPC)
Before we talk about programs available under PPC – Pay Per Click, We will discuss more about this term for newbie to let them understand what does it mean and how it works. This is important to understand because 90% of the blogger across the world understand the importance of PPC and its effectiveness to help you make money online.
As per Wiki, this term is defined as “Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.”
How much one click is worth?
I have seen lots of people asking me this question, how much they will get on one click. I have no answer because it could be just $0.01 or it could be more than $100 in one click. There are many internal parameters decided by the service provider which make value of each advt different. It depends on your web page content, your target audience, targetted keywords, competitors for that term, specific campaign launch etc etc., Now how the per click rates are decided has been explained by Wiki as below:
“Flat-rate PPC”
In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.
The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards. However, these rates are sometimes minima, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.
Bid-based PPC
In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.
When the ad spot is part of a search engine results page (SERP), the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher’s geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots, a common occurrence on SERPs, there can be multiple winners whose positions on the page are influenced by the amount each has bid. The ad with the highest bid generally shows up first, though additional factors such as ad quality and relevance can sometimes come into play (see Quality Score).
In addition to ad spots on SERPs, the major advertising networks allow for contextual ads to be placed on the properties of 3rd-parties with whom they have partnered. These publishers sign up to host ads on behalf of the network. In return, they receive a portion of the ad revenue that the network generates, which can be anywhere from 50% to over 80% of the gross revenue paid by advertisers. These properties are often referred to as a content network and the ads on them as contextual ads due to the fact that the ad spots are associated with keywords based on the context of the page on which they are found. In general, ads on content networks have a much lower click-through rate (CTR) and conversion rate (CR) than ads found on SERPs and consequently are less highly valued. Content network properties can include websites, newsletters, and e-mails.
Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower[4]. This avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click.
To maximize success and achieve scale, automated bid management systems can be deployed. These systems can be used directly by the advertiser, though they are more commonly used by advertising agencies that offer PPC bid management as a service. These tools generally allow for bid management at scale, with thousands or even millions of PPC bids controlled by a highly automated system. The system generally sets each bid based on the goal that has been set for it, such as maximize profit, maximize traffic at break even, and so forth. The system is usually tied into the advertiser’s website and fed the results of each click, which then allows it to set bids. The effectiveness of these systems is directly related to the quality and quantity of the performance data that they have to work with – low-traffic ads can lead to a scarcity of data problem that renders many bid management tools useless at worst, or inefficient at best.”
How does the ad look?
Go to Google and search for any term, you will see many result on the right side of the page, those are PPC ad which are going to appear in your content page too.
In my next post, I will discuss on various PPC available for you to sign in.
Lots has got changed in monetizing the website or blog in recent times. Now a days, the blog or website takes birth only for monetization and people makes monetization strategy before site plan. And there is nothing wrong in this as it provides you ample scope to make money online working over the internet. We will discuss few basic core concept which might help newbie to understand the revenue source for their website. This will be followed by numerous opportunities available in today’s scenario which can be used for monetization.
So here is an overview which explains six major way available over the internet. And under each way, there are hundreds of ways to look into which will be discussed in subsequent post.
Advertisement
A very traditional method used everywhere in all media, Whether its TV media or print media. So there is nothing new to understand, you sell your space to advertiser and in return you get paid depending on the size you give to them. And like traditional method, where your advertisement tariff directly relates to your TRP or your reach, the same principle applies here. More traffic + more number of visitors = higher rate of advertisement.
To further simplify the process wherein you don’t have to take the headache of getting advertiser to your website (specially for newbie having few visitors having no chance of getting offer from advertiser), Google Adsense has stepped in which works as a mediator between advertisers and publishers. Very simple and effective but that does not mean free money to you. You need to work on building the traffic, generating right kind of content and blending the Adsense properly. There are many others available for you to choose – Yahoo Advertising network, Bidadvertiser, Adbrite to name a few
Affiliate
This also works in the same style as above but its a lot different. In the first case where you get paid on per click basis or on a CPM basis, this works on a lead or sale basis. Not to mention very easy to integrate with your website but you need to make sure that you are promoting only those product which are related to your website audience otherwise it will not result in any sales.
Since it requires more effort to understand the product before you promote, you also geta huge pay for conversion. Again there are many mediators who help you to achieve this goal, to name a few are Commission Junction, Clickbank, Amazon etc.
Direct Sales
As the word say, you are adding your product and selling it to your audience. So everything remains under your control and you risk your credibility in case of any unforeseen event. But on the positive note, it helps you to build your own brand image on your audience and leave good margin on your table. You have to take extra care on what you are presenting and how you are making a sales pitch.
Though many website owner does not go with this because they feel e-commerce site is best suited to achieve the result. Even if you belong to this category and are not ready to sell physical product, you can start selling services or digital services through your website.
Writing Reviews
This model is also called paid blogging. PayPerPost has taken the initiatives and many other companies followed the same path which includes premium names like Sponsored Reviews and ReviewMe, refining the process and expanding the paid blogging model.
It gives a perfect opportunity to make good money from blogging as well as increasing your post count. But you should be cautious in your approach and should not start writing on each and everything. It should meet your website audience target and should offer fair value to them.
Subscription Fee
It could be variety of services where you may apply subscription fees to your audience. You can provide any service of your specialization with a monthly subscription fee for access. Or you can design a product keeping focus on your visitor’s requirement and charge recurring monthly fees to utilize the same.
You may even introduce paid content in your website. You can keep some part of your website restricted for only those users who have subscribed to your site. The advantage of this is that anyone who subscribe for any of your services are rarely going to unsubscribe, if you are giving what they expect to get out of this. So it becomes like a fixed income for you month after month.
Newsletter
This service is more or less same as discussed above under subscription fee. If your website is dedicated to some niche area, you can always come out with paid weekly or daily newsletter. Though this service does not apply to all services but there are many services wherein people will love to receive paid weekly updates. Just to give an example, I have a financial website (covering stock market) with paid weekly newsletter and I have good number of subscriber for this service.
Sell your website
This is one of the easiest method to make money but most trickiest one. Also I am not sure if I can categorize this under monetization tips. You just need to pick up a good domain, develop some website with auto generated content, work on back links and SEO for one day and sell it off. There are many individual and companies in the market who are ready to buy pre developed websites.
On the contrary if the website does not come out well, you will find it difficult to sell it and will loose all your effort and time. So it is most suied for those guys who love to develop the website but don’t find good to manage it. So once you structure it, you pass it to others to carry it on and you again move to some other concept to develop. You should not miss offering this service if you are good in developing website and don’t want to miss handsome profit.
Having discussed different aspect of monetizing your website, it does not mean you should focus only on one way of monetization. Don’t get stuck on just one income model. It is better to have many streams of revenue rather than put all your eggs in one basket!
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